Post by account_disabled on Feb 24, 2024 19:56:20 GMT -8
Has it ever happened to you that one of your customers was surprised and, speaking to you, said: “ah, so you also offer this service? I only knew you for..." Well, if you have ever found yourself in this situation, after an initial moment of "bewilderment" in which you in turn were surprised by the discovery, you will surely have started to do further analysis and discovered that, even others had partial knowledge of what your company offers. How is this possible, you ask? Probably because you haven't studied an effective Content Marketing Strategy ! But what is Content Marketing? Literally translating the definition given by the Content Marketing Institute we can say that " Content Marketing is a strategic marketing approach focused on the creation and distribution of relevant and valuable content to attract and retain a clearly defined audience ".
It is therefore a question of building a strategic path Chinese Europe Phone Number List focused on VALUE CONTENT , which allows each company to describe itself in the best possible way and, at the same time, brings the target closer to the Brand, product or service. You will certainly have heard " Content is King ", the title of an article written by Bill Gates in 1996 which valorized the power of content in an increasingly Web-oriented world aimed at interactivity. This expression, which has now become a Mantra for those involved in Web Marketing, reiterates how important Quality Content, and in particular texts, are for successful communication. But how can a company understand whether its contents are valuable or not? How to prepare to truly exploit the "royal" value of content, even in B2B? Content Marketing but only if... To make sure that the content produced is truly effective for you, but at the same time useful and interesting for your target audience, it is first necessary to understand whether you are respecting some necessary premises.
You will therefore have to ask yourself… 1 – If your content is following a strategy The strategy holds the foundations of all your actions, therefore also the development of your contents, in any communication project. Not for nothing, when we talk about Content Marketing, by definition, we refer precisely to a "Strategic Marketing Approach". Knowing your objectives and having all the steps of your action plan in mind, including the channels and tools to use, is essential to guide you in the drafting of all the texts with which your company communicates. 2 – If you are clear about your target and therefore the real recipient of your content Each content must be thought of and then written with a specific recipient in mind. Just as in life you would speak differently to a relative, your boss or a stranger, even as a company you will have to take time to understand who your interlocutor is.
It is therefore a question of building a strategic path Chinese Europe Phone Number List focused on VALUE CONTENT , which allows each company to describe itself in the best possible way and, at the same time, brings the target closer to the Brand, product or service. You will certainly have heard " Content is King ", the title of an article written by Bill Gates in 1996 which valorized the power of content in an increasingly Web-oriented world aimed at interactivity. This expression, which has now become a Mantra for those involved in Web Marketing, reiterates how important Quality Content, and in particular texts, are for successful communication. But how can a company understand whether its contents are valuable or not? How to prepare to truly exploit the "royal" value of content, even in B2B? Content Marketing but only if... To make sure that the content produced is truly effective for you, but at the same time useful and interesting for your target audience, it is first necessary to understand whether you are respecting some necessary premises.
You will therefore have to ask yourself… 1 – If your content is following a strategy The strategy holds the foundations of all your actions, therefore also the development of your contents, in any communication project. Not for nothing, when we talk about Content Marketing, by definition, we refer precisely to a "Strategic Marketing Approach". Knowing your objectives and having all the steps of your action plan in mind, including the channels and tools to use, is essential to guide you in the drafting of all the texts with which your company communicates. 2 – If you are clear about your target and therefore the real recipient of your content Each content must be thought of and then written with a specific recipient in mind. Just as in life you would speak differently to a relative, your boss or a stranger, even as a company you will have to take time to understand who your interlocutor is.