Post by kmstfatema on Mar 9, 2024 19:24:08 GMT -8
Before explaining how to apply conversational commerce to your company's business strategy, however, you need to ask yourself some questions. First of all: what does it mean and how has it developed over time? Let's start from the basics: the literal translation of conversational commerce is "conversational commerce", or the act of talking to customers and listening to them to create an authentic connection that supports your marketing decisions. However, let's look at other definitions, so as to have as complete a picture as possible of what conversational commerce means. The person who first used this term is Chris Messina , who gave this definition: “Conversational commerce is the intersection between messaging apps and purchases, the tendency to interact with companies through messaging applications, chat or through voice technology”. Even earlier, to be precise in 2007, in his book .
"Join the Conversation", the American author Joseph Jaffe Germany Telegram Number Data focused on this aspect: “Millions of real, imperfect, human, pplotionate, influential and authentic conversations happening around you Right now. Through the power of community, dialogue and partnership, marketing can be a conversation ; a welcome guest in the homes, experiences and lives of our customers.” Forerunner David Weinberger who stated in his Cluetrain Manifesto : “Markets are nothing more than conversations” . In summary, we can therefore say that conversational commerce is a set of technology and automated processes, powered by rules and sometimes artificial intelligence, that allows buyers and brands to interact with each other online via chat and voice interfaces. Here are the topics we will cover in this in-depth article: Conversational Commerce: the birth and evolution Conversational commerce implementation strategies The advantages and risks of conversational commerce Why will the future be driven by Conversational Commerce?
artificial intelligence and marketing Conversational commerce: birth and evolution Having defined the meaning and various meanings of conversational commerce, it is good to understand how it was born and above all why, before illustrating the various developments. We can enclose the evolution of conversational commerce in 3 macro-phases: First outbound marketing: transmitting messages in a top-down manner through traditional media such as print and TV Then inbound marketing: giving value to the content offered to users on social media, blogs and email campaigns Now conversational marketing : having one-to-one conversations between users and brands , immediate, personalized and two-way dialogues The scenario before the advent of conversational marketing Usually companies that want to establish relationships with their customers have three standard channels at their disposal: email, website and social media. However, these are channels through which the actual personalization of the conversation is rather complex. Before conversational marketing, companies struggled to capture customer attention and turn it into sales. Even more difficult was enjoying long-term customer loyalty, because the commitment was pplotive and the results superficial.
"Join the Conversation", the American author Joseph Jaffe Germany Telegram Number Data focused on this aspect: “Millions of real, imperfect, human, pplotionate, influential and authentic conversations happening around you Right now. Through the power of community, dialogue and partnership, marketing can be a conversation ; a welcome guest in the homes, experiences and lives of our customers.” Forerunner David Weinberger who stated in his Cluetrain Manifesto : “Markets are nothing more than conversations” . In summary, we can therefore say that conversational commerce is a set of technology and automated processes, powered by rules and sometimes artificial intelligence, that allows buyers and brands to interact with each other online via chat and voice interfaces. Here are the topics we will cover in this in-depth article: Conversational Commerce: the birth and evolution Conversational commerce implementation strategies The advantages and risks of conversational commerce Why will the future be driven by Conversational Commerce?
artificial intelligence and marketing Conversational commerce: birth and evolution Having defined the meaning and various meanings of conversational commerce, it is good to understand how it was born and above all why, before illustrating the various developments. We can enclose the evolution of conversational commerce in 3 macro-phases: First outbound marketing: transmitting messages in a top-down manner through traditional media such as print and TV Then inbound marketing: giving value to the content offered to users on social media, blogs and email campaigns Now conversational marketing : having one-to-one conversations between users and brands , immediate, personalized and two-way dialogues The scenario before the advent of conversational marketing Usually companies that want to establish relationships with their customers have three standard channels at their disposal: email, website and social media. However, these are channels through which the actual personalization of the conversation is rather complex. Before conversational marketing, companies struggled to capture customer attention and turn it into sales. Even more difficult was enjoying long-term customer loyalty, because the commitment was pplotive and the results superficial.